Automated direct mail that actually makes you money
70% of your customers ignore every email you send. PaperClone puts a personalised postcard on their doormat instead. It connects to your Shopify or Klaviyo account, syncs your audience, and prints and posts automatically every day. You set it up once.
Avg. Return
4.6x
+59% vs email
Dear Sarah,
We noticed you haven't visited in a while. We'd love to welcome you back with an exclusive offer just for you.
— The PaperClone Team
Campaign: Winback Flow · Variant B
1st Class
Sarah Mitchell
42 Elm Street
Clifton, Bristol
BS1 4DJ
Automated direct mail for hundreds of ecommerce brands
The Problem
Your emails aren't getting opened. Your ads cost more every month.
Email open rates for ecommerce brands have dropped below 30%. Meta CPAs are up 50% year on year. The customers who built your business have gone quiet, and your digital channels can't get them back. That's real money walking out the door.
0%
Never open digital outreach
Customer goes quiet. No email opens in 14 days
Audience matched against your suppression rules
Personalised mailer printed & posted same day
The Solution
Direct mail automation that plugs into your existing stack
PaperClone connects to Shopify and Klaviyo and watches for the triggers you set: a lapsed subscriber, an abandoned basket, a first-time buyer. When one fires, we print a personalised postcard and post it the same day. No spreadsheets. No print runs. No touching it again.
Trusted by high-growth ecommerce brands across the UK & Europe
“We'd written off our lapsed subscribers as gone for good. Within eight weeks of launching with PaperClone, we reactivated over 2,400 of them, at a fraction of what we spend on paid social. The incrementality data is rock solid and the team genuinely cares about our results.”
0x
Avg. return
+0%
Reactivation lift
What You Get
Automated mailing that works while you sleep
01
Set it up once. Mail goes out every day.
Connect Shopify or Klaviyo, pick your audience segment, and choose a postcard design. From that point on, qualifying customers get a printed postcard posted to them automatically. You don't have to think about it again.
02
Their name, their offer, their doormat
Each postcard is personalised with the customer's name, a unique discount code, and product recommendations based on what they've bought before. It's direct mail that feels like it was written for one person.
03
Know exactly what your mail spend made
Track discount code redemptions and match orders back to the postcard that drove them. Holdout groups show you the true incremental lift. No guessing whether direct mail is working — you'll have the numbers.
“We connected Klaviyo on Monday and had our first mailers printing by Wednesday. The onboarding was genuinely the smoothest I've experienced with any martech tool.”
James Whitfield
Growth Lead, Thread & Co.
“Our lapsed subscribers are converting at three times the rate of our best email winback flow. Direct mail through PaperClone is now our highest-ROI channel.”
Anya Kapoor
Head of CRM, The Honest Kitchen
“The incrementality reporting sealed it for us. We can prove to the board exactly what direct mail is contributing. No attribution guesswork required.”
Tom Brennan
Marketing Director, Fieldwork Nutrition
Measurement
Measure what your automated mail actually earned
Every campaign tracks discount code redemptions and matches orders to the customer who received the postcard. We hold back a control group so you can see the real incremental revenue — the sales that wouldn't have happened without the mail.
“For the first time we can show the CFO exactly how much revenue direct mail is generating that wouldn't have come through any other channel. That changed everything for our budget conversations.”
£0
Cost
£0
Revenue
0.8x
ROI
Dedicated strategist
Your own direct mail specialist handles setup, creative briefing, and ongoing optimisation.
Same-day print & post
Every triggered mailer is printed and dispatched the same day, landing on doormats within 2–4 working days.
Brand-matched creative
We design every mail piece to feel like a natural extension of your brand, not a generic flyer.
Continuous optimisation
Ongoing A/B tests across messaging, offers, and audience segments so performance only goes up.
Fully Managed
You run your brand. We run your direct mail.
We design the postcards, manage the printing, and handle the posting. You tell us who to reach and what to say. Most of our clients spend about 20 minutes a month on direct mail and it's their highest-ROI retention channel.
“Honestly, I forget we even have a direct mail programme running. Until I look at the dashboard and see it's quietly been our best-performing retention channel all quarter.”
Try automated direct mail free for 60 days
No card upfront. No lock-in contract. Connect your Shopify store, build your first campaign, and see what happens when you put a real postcard in front of customers who've gone quiet on email.
Industries
Direct mail automation for every
ecommerce vertical
Subscriptions
Subscribers who cancel and ignore your emails still check their post. We've seen brands bring back 15-20% of cancelled subscribers with a single automated mailing.
Beauty & Skincare
Repurchase reminders and product recommendations land differently when they're printed. Beauty brands see some of their strongest repeat purchase rates from direct mail.
Apparel & Fashion
Lapsed shoppers who haven't clicked an email in months will open a postcard with a seasonal lookbook and a personal discount code. It's hard to ignore something physical.
Food & Beverage
One-time buyers rarely return from an email. A well-timed postcard with a reorder incentive lands on the kitchen counter and stays there until they act.
Home & Living
High-value home purchases have long consideration cycles. A follow-up postcard with cross-sell recommendations or care tips keeps your brand in the room for weeks.